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aardraa – Eat natural. Be inspired
We, at aardraa- a social business- are determined to setup an all round sustainable development model predicated on hill agriculture. Agriculture in the hills has never been properly leveraged in the past for development. We leverage exactly that by paying 40% profit margin plus 15% premium to the farmers directly, and then ship their crops straight to the door of our conscious consumers like you. The premium goes into the communal fund of a farmer trust, which accidentally is called aarddraa Trust, formed and run by the hills farmers themselves. This fund is then used to carry out several community based developmental work in the villages, respectively. Thereby, our consumers are as important as our other partners in carrying the work successfully. With your support, we will provide the service to more farmers.
our consumers are as important as our other partners in carrying the work successfully.
The communal funds are not just fueled by the consumer money, but receive a percentage of profits from aardraa organics as well. This percentage is decided according to the share of the trust in the company. So, the farmers, aardraa, consumers are all connected virtually in this cycle of good, we call supply circle.
fig. supply circle.
Social Business, technically a Type-II social business, as defined in the previous blog before, in aardraa as well, all the stakeholders are taken care of and at the same time give ownership to the beneficiary/customer/ partner into the business at their own level.
Now, this model may look strange to some people or even be ridiculed by money, I mean wealth, accumulating misers, but we can with full authority ignore these people. Why? Because the model had earned wings before with Grameen Bank, founded by Mr. Mohammed Yunus, and is being used for several other social and developmental problems throughout the world.
the model had earned wings before with Grameen Bank, founded by Mr. Mohammed Yunus, and is being used several other social and developmental problems throughout the world.
Looking from a positive side of under-development in the Uttarakhand hills, could be a great opportunity for formulating and implementing social businesses for a sustainable development for every problem in the region, for instance, waste management.
Here’s what we’re doing:
We ask small farmers to pool their land together and form groups with their neighbouring farms for increasing the land holding and decreasing their total input cost. We provide them electric fences for managing their wild animal conflicts peacefully. The groups then become a member of the farmers trust- aardraa trust-owned and run by farmers themselves.
We provide them electric fences for managing their wild animal conflicts peacefully.
We purchase the crops from these member groups of farmers at a price agreed with them with a 40% profit margin and process them at village centres generating livelihood options for the local people in the villages. This integrates the community in the entire supply process till packaging. We also ask our conscious consumers like you to pay a 15% premium for the farmer trust that extends the benefit even beyond packaging for the entire community and village.
The famers trust holds 1% stake in our social business so that 1% of our profits go back to the producers. The farmers trust then with this fund carry out developmental work in their villages which is voted by the members only.
This integrates the community in the entire supply process till packaging.
We as a social business make all our prices transparent for our partner farmers and conscious consumers to make them aware about the real value.
What impact this increase in income make?
This increase in the income of hill farmers allows them to sustain their family, community and village with a motivation to do farming.They are able to improve their quality of life as they wished to. They are able to improve their homes and pay for their children’s educations. More importantly, they don't have to out-migrate to the cities for petty work.Their ownership in the trust allows them for choosing and carrying out their own developmental work by themselves which has given them a motivation to stay in their own village. Our farmers are empowered to lift themselves up economically and solve their own problems effectively.
More importantly, they don't have to out-migrate to the cities for petty work.